How to win china fmcg markets

Though competitive barriers in Asia, Latin America and Eastern Europe are many, a look at the companies that are thriving there reveals some secrets that make success more likely.

How to win china fmcg markets

The uptick represents a full year of confidence increases, as the index was at 99 back in third-quarter So what does the landscape look like for brands, manufacturers, businesses, marketers and retailers? Here, we look at trends in a few select countries. So clearly conditions are improving, and the outlook for the rest of the year is positive.

Rural indicators, such as two-wheeler and tractor sales, have picked up sharply and industrial production bounced back in August and September after dipping back in June. Retail stock levels, which dipped ahead of the GST rollout, increased in August and September, although they are yet to reach levels on par with last year.

Several items included FMCG categories, including shampoo, detergents and deodorants. Manufacturers have reacted positively to the new announcement as they believe this will boost consumption as the benefit will be passed to the consumer.

Looking forward, the economic outlook for India remains positive on the back of digitization, globalization, favorable demographics and reforms. The country is experiencing a period of discreet but constant recovery, as evidenced by an acceleration of economic activity in the past two quarters.

After GDP grew a mere 0. Mining has been a key contributor to growth, as the industry has climbed out of the red for the past two years to post year-over-year growth of 7. That said, however, Chilean consumers are showing a cautious approach to spending, with one in three preferring to save any spare cash, or to pay off their debts, credit cards and loans.

How to win china fmcg markets

So the FMCG environment has yet to reflect the upturn in economic conditions. When we look at certain examples where growth has stalled, there are specific reasons to point to.

In looking at the FMCG landscape with a lens for opportunity and growth going forward, manufacturers and retailers should pay special attention to dual pricing strategies at play in certain categories: The opportunities to win should be focused on two price tiers in the market—both low-priced offerings as well as premium products, with emphasis on the modern channel.

Strategies that adequately communicate the value consumers receive for their purchases, even if driven by promotions will appeal to Chilean consumers.

Consumer confidence has likely also been shaped by several fiscal initiatives over the past two years that have improved financial wellbeing for consumers: This overall increase in spending power among the lower and middle class is also reflected in FMCG value sales, which have increased 7.

Hypermarkets continue to dominate organized trade, but supermarkets are the most dynamic, growing by double-digits in the last few periods based on store expansion. Most FMCG categories are registering healthy growth, with non-alcoholic beverages, processed meat and dairy products representing the largest and most dynamic categories.

Amid the optimism and growth, some economists have started to issue warnings on growth predictions, based on unsustainable consumption and lack of public investments. Others have raised concerns about the lack of predictability in government decisions induced by the various legislative changes.

Reform changes in fourth-quarter led to massive currency devaluation and industry upheaval, but the transformation is starting to pay dividends a year later. The IMF approved the disbursement of the first funding instalment in third-quartersignaling a new normalization phase. Meanwhile, GDP continues to grow 4.

How to Win China Fmcg Markets Essay

Amid the new status quo, consumers have gravitated to promotions, which manufacturers and retailers have embraced. These efforts are aimed to stretch constrained spend and deliver greater value.The latest report identifies how brands can win in the country’s two-speed market.

Beijing – June 28, – Value growth for fast-moving consumer goods (FMCG) in China reached a five-year low of percent in , but the fifth annual China shopper report from Bain & Company and Kantar Worldpanel, Dealing with Two-speed China, . Modern Trade (defined as hypermarkets, supermarkets, mini-markets and convenience stores combined) now accounts for 42% of FMCG sales in National Urban China .

The Right Fit: Distribution and Collections Models for FMCG Companies in Asia Insights | Corporate Clients Asia Pacific has a rapidly growing and.

Read How to Win China Fmcg Markets free essay and over 88, other research documents. How to Win China Fmcg Markets. Publication List 1. “Rural Marketing in Development Paradigm,” co-authored (second author), International Journal of Rural Management, 1(2), July –December The risk appetite of investors received a blow as US-China trade war intensified after new tariffs kicked in.

Benchmark NSE Nifty50 index was up 4 points at 11,, while the . Beijing– June 28, – China's market for fast-moving consumer goods (FMCG) rebounded in , as a growing middle class of consumers showed signs of advancing their efforts to live healthier and more enjoyable lives.

The result is a percent increase in total value growth for the market in – up from percent in

China: Driving quality growth in the era of ‘New Normal’ - Global site - Kantar Worldpanel