Tension free needs Cognitive needs: People use media for acquiring knowledge, information etc. Particularly for the internet search engine they can browse for any topic under the run with no time restriction. It includes all kinds of emotions, pleasure and other moods of the people.
Uses and gratification theory UGT is an audience-centered approach that focuses on what people do with media, as opposed to what media does to people.
Originators and Key Contributors: Uses and gratification theory builds off of a history of communication theories and research.
Jay Blumler and Denis McQuail laid the primary groundwork in with their categorization of audience motivations for watching political programs during the time of the election in the United Kingdom.
This eventually led them to develop UGT later on with their colleagues. UGT differs from other media effect theories in that it assumes that individuals have power over their media usage, rather than positioning individuals as passive consumers of media.
UGT explores how individuals deliberately seek out media to fulfill certain needs or goals such as entertainment, relaxation, or socializing. USG History Uses and gratification theory builds off of a history of communication theories and research.
USG history can be described as falling within a series of stages: Stage 1 In Herta Hertzog interviewed people who listened to soap operas and determined that they sought three different types of gratification from this form of entertainment.
These three types of gratification were emotional, wishful thinking, and learning. In Wilbur Schramm developed a formula for determining which media an individual might select all contribute to the foundation for modern developments of this theory. This formula took into account the amount of gratification an individual expected to get out of a certain form of media and the amount of effort the individual would have to exert to get it.
These audience motivations formed the foundation for their research in and led to USG later on.Oct 21, · 39 thoughts on “ Maslow’s Hierarchy of Social Media ” szemen on the fact that our society is time critical and wanting things to be done now is the reason for the popularity of social media.
Some people use social media as a tool to spread the word or to share information to relatives and friends around the world. Understanding People's Needs; Section 5. Building and Sustaining Commitment; Section 6. Influencing People; These can be broken down into five general categories.
Large-scope community needs. We may have to find other places to fulfill some of our own needs. However we choose to do so, though, it's important that leaders do take care of. Applying the Uses and Gratifications Theory to Compare Higher individuals use media to satisfy particular needs has been the Uses and Gratifications (U&G) Theory.
Herzog () and McGuire () suggested that the U&G theory has been quite assumption of the U&G theory is that people are actively involved in media usage and interact. Functions and Theories of Mass Communication.
Next. Learning Objectives. the media can fulfill or fail to fulfill its role as the “fourth estate” of government—or government “watchdog.” the Occupy Movement that began on Wall Street in New York City gained some attention from alternative media and people using.
According to uses and gratification theory, it is not so people make use of the media for their specific needs. This theory can be said to have a user/audience-centered timberdesignmag.com for communication (say inter-personal) people refer to the media for the topic they discuss with themselves.
The Five Levels of Maslow's Hierarchy of Needs. Share Flip Email Search the site GO. The Five Levels of Maslow's Hierarchy of Needs This hierarchy suggests that people are motivated to fulfill basic needs before moving on to other, more advanced needs.